Social Bud, a social media management platform, had users drowning in comments across platforms, needing an AI-powered solution for faster responses.

Researched comment patterns and interviewed social media managers. Identified need for contextual AI responses and platform-specific tone adjustments.

Created unified comment management with tone controls, magic reply workflows, sentiment filtering, and bulk response features.

47% feature adoption from existing users, and a unified engagement hub saving hours of work per week for users

PayZen was spending too much on internal support tools and needed to build an internal solution that catered to all use cases

75% of support tickets were coming from 4 main areas, contact updates, plan updates, billing info updates, and plan updates

Used data to create an interface with an IA tailored to most common support requests while remaining HIPAA compliant

60% reduction in support interaction time, and an internal solution which saved 100's of thousands of dollars a year

ClickFunnels was experiencing a high churn rate during the free trial period requiring a fast solution

Users were churning because they couldn't migrate their business into the app during the free trial so just quit

Built a scalable data object import pattern that allowed for object nuances allowing CSV import of any object

4% increase in trial activation, and a general reduction in churn rate

Adventure Plane, a D&D universe builder, needed consistent fantasy aesthetics across complex tools but couldn't afford custom development.

Ran stakeholder interviews to understand desired tech stack and team capabilities. As well as research on scalable solutions for small teams

Layered custom Tailwind theme on and existing UI library. Created semantic tokens, tailored 250+ components, exported as JSON.

80% faster implementation, perfect design-dev consistency, transformed generic UI into immersive D&D experience.

ClickFunnels, a website builder and marketing platform, had legacy Bootstrap creating bottlenecks across tools, slowing production dramatically.

Audited design system gaps and analyzed CRUD patterns across 160+ pages. Assessed token complexity and developer pain points.

Simplified token system, built atomic components into holistic patterns, created comprehensive Figma specs and JSON structures.

300% faster development velocity, eliminated bottlenecks, transformed patchwork system into cohesive, maintainable platform.